Published on May 8, 2012 by Joel Milne
Selecting Quality Article Writing Services
Article writing services can be a major asset to your business, and used effectively you can build an inventory of engaging written materials that promote your business and inform prospective customers. But you must choose article writing services carefully. There are many article writing services available on the market today that claim to offer professional quality writing, and SEO benefits, but are actually being produced in offshore writing factories by untalented non-English speakers. Riddled with grammar errors, spelling mistakes and poor use of language, these type of factory formed articles are flooding the market at an alarming rate. Google is reacting by improving its ability to distinguish between quality writing, and cheap SEO articles that are barely readable to humans.
Remember that Google's goal is to rank unique, high quality written content. We cannot, and should not cater directly to search engines with our written website content. Instead quality article writing services focus on readability and engaging the audience first, and search engine optimization second. That is not only whitehat SEO, that is GoldHat SEO as well!
Article Writing Services Value and Benefits
The business value of hiring an article writing service is to create professional written content faster than normally possible using in-house resources alone. Most small business owners have reasonable writing skills, but many lack the time to write their own business articles on a consistent schedule. Maintaining a publishing schedule is an important aspect of website content production. Article writing services enable this by providing turnkey ordering and delivery in a timely manner with consistent processes for delivery. So compared to a DIY approach to article writing, the article writing services provide both time-savings and quality improvements.
Managing Article Writing Services
If you hire article writing services to produce content for your website, you might think that your job ends there. This is not entirely true. Although most article writing services aim to make purchasing from them as simple as possible, a business owner still has a role to play in creating the finished product. How significant that role is, depends on the goals of the article writing service. Are you aiming to dominate a set of related SEO keywords? Educate an audience of prospective clients? Gain exposure for a new product or service? Keep your website fresh and interesting to repeat visitors? All of the above?
A few factors to consider when managing articles writing services include:
- Will you provide topic ideas to the article writing service provider?
- Do you require extensive, or nominal revisions to articles prior to approval?
- How will you gauge the varying quality of the articles written by the article writing service?
SEO Article Writing Services
When your hiring a company to provide SEO article writing services, first ensure that the articles they produce are still readable and focused on the audience. There is a balance to be attained between catering to search engine rankings and maintaining readability. Generally the principles of whitehat SEO dictate that you should produce quality content first, and optimize it for search engines second. Quality article writing services will adhere to these standards, and produce articles that are informative, engaging and worthy of sharing and distributing. This is not to say that every article needs to be award-winning journalism, quality can vary according to the needs of the market and the site. But the general principle that we write for the readers first, and the search engines second, is something that should be considered when hiring any article writing services.
Article Marketing and Article Submission
One major reason you might consider hiring a article writing service is for article marketing and article distribution online. If that is the main reason for producing your articles, you will also need custom resource box writing, and to have the articles formatted to meet article submission standards at major article directories. Don't worry, most article writing services already have these capabilities. Article marketing is a proven effective way to build incoming links to your site and to acquire a stream of targeted traffic. Article directories also provide an opportunity to establish your business as an expert in your field or niche, and can help build trust with prospective customers.
GoldHat Marketing offers Article Writing Services starting at $25 per article. We also offer 50% off your first article to try our premium article writing services.