Email Marketing

Effective Email Marketing Services

From the initial idea through to your first delivered email and through to analyzing the results, GoldHat email marketing services guide you every step of the way. Whether you are aiming to mail existing customers about promotions in your store, or reaching prospects to share your latest blog posts, we want to help you do email marketing the right way, the effective way. Email marketing starts with having a clear understanding of your audience, your email marketing list. If you understand the people who will be receiving your emails, you can tailor your email marketing pieces to their needs.

Optimizing Email Marketing for a Mobile World

Did you know that in 2012 more than 27% of emails were opened on a mobile device? That means it is increasingly important to optimize email marketing to fit into smaller device screens. It also means that if your not optimizing your email marketing campaigns for mobile already your missing out on a significant percentage of the potential readers. Take the time to test your email marketing on a mobile device for speed, and screen size.

77% of Us Want to Get Marketing Message Via Email

That statistic is not a misprint. According to a study by research firm ExactTarget over 77% of consumers prefer email as their first choice for receiving marketing messages and no other medium comes even close. So in this time where we need to be responsive to what consumers want, should we respond by making email marketing a priority? Email marketing services consumers well studies show, because it is the least obtrusive option. It is convenient, and it allows recipients to decide efficiency which offers to learn more about and which ones to ignore. Are you sending your marketing messages to the vast majority that want to receive them, or are you stuck hammering your message home across mediums where the receptivity is far lower?

Building a Great Email Marketing List

Building an email marketing list is vitally important to any modern business. Every subscriber is either a customer, or a prospective customer. When you put in place a system that captures email subscribers, and you send to that list regularly, your unlocking the power of email marketing. The list building aspect of the process is often misunderstood or neglected. Let's face it, if you don't have a big enough list you won't get the results your looking for. And your list must be created using email marketing best practices, including double opt-in and providing clearly visible unsubscribe links in all email marketing messages. So to build a sizable list, and to keep it growing, you have to be diligent about the way you build your list.

Calls to Action (CTA's) on your website play a major role in effective list building. Knowing where your traffic is moving on the site, and positioning a CTA in the right place, with the right message will help you increase the conversion of traffic to your email marketing list. Another tactic too few businesses use today is getting email marketing permission from existing customers at the point-of-sale or during other interactions with buyers. Never miss the opportunity to build your list, during any business activity. 

Email Marketing is More Than Just Newsletters

The monthly newsletter is the staple email marketing approach for many small businesses. Even this standard approach to email marketing can have many variations. When we think about the power of email marketing, we also want to think about the overall approach, the full picture. This includes ALL the emails being sent from your brand, including all general website emails (registration confirmations, order summaries etc.) and the personal emails of each company employee.

Consider this, some companies have found that simply making a few changes the signature lines of their employees when communicating with customers and suppliers has created an instant increase in website traffic or even in sales of certain products. It just a matter of applying some digital marketing logic to every aspect of your email marketing, and consider every single email sent to be a part of your email marketing.