ShopBitch.com
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A provocative name for a very polished and marketing savvy eCommerce website. ShopBitch.com is a fashion site featuring 4 "shop bitches" that guide shoppers toward fashionable items that they recommend within the sites catalog.
Link:
http://www.shopbitch.com
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6 tips for raising capital in 2012
Description:
This article on VentureBeat.com provides 6 tips for raising capital in 2012.
Link:
http://venturebeat.com/2012/01/02/raising-funding/
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ProjectFedana.org Footer
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Description:
This footer design example showcases simplicity. It includes the sites main links, and some credit logos. The shades used create a stylish look.
Link:
http://projectfedena.org/
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Foxtie
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Description:
Foxtie has a cute animated character in their footer. The colors are bold orange and some darker shades offset this nicely. The 4 social media links are good call. The valid HTML/CSS links are appropriate, especially given this is a development agency.
This footer example from Foxtie.com is very clean and well organized.
This footer example from Foxtie.com is very clean and well organized.
Link:
http://www.foxtie.com
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StudioNudge Footer
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Description:
StudioNudge clearly put a lot of work into their footer design. It is interesting, quaint and meticulous.
Little bit lacking in color, but it does coordinate with the rest of the site.
Little bit lacking in color, but it does coordinate with the rest of the site.
Link:
http://studionudge.com/
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Designing Landing Pages That Work
Description:
From sixrevisions.com this article starts off with a nice simple, practical answer to the question "What is a Landing Page?". It breaks landing pages down from a development standpoint, a business standpoint and a users standpoint. Most notable for the marketer is the business standpoint.
The article goes on to outline guidelines to an effective landing page design. The key elements such as Call to Action are described in detail. There are several examples provided.
This article on landing pages definitely worth the read.
The article goes on to outline guidelines to an effective landing page design. The key elements such as Call to Action are described in detail. There are several examples provided.
This article on landing pages definitely worth the read.
Link:
http://sixrevisions.com/content-strategy/designing-landing-pages
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GreenLighted Landing Page
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Description:
The GreenLighted.com landing page is bright, colorful and has a clear message. The call to action text, "enter your email or be left behind" is playful and creative. Even the button text, "LOOP ME IN" instead of the usual "submit" or "send" has a motivating factor to it.
One criticism of this landing page is that it does not provide enough detail about its proposed offer. Why are we giving our email? What do we get in return? What is the purpose of the site? Some greater clarity might help strike a better balance between the "squeeze" to sign up, and the users need to know the point of their offer.
One criticism of this landing page is that it does not provide enough detail about its proposed offer. Why are we giving our email? What do we get in return? What is the purpose of the site? Some greater clarity might help strike a better balance between the "squeeze" to sign up, and the users need to know the point of their offer.
Link:
http://greenlighted.com
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7 Elements of a Winning Landing Page
Description:
This article by Unbounce.com provides a diagram of a simple landing page with 7 sections. It then explains how these 7 sections will each be used to create an effective landing page design.
Link:
http://unbounce.com/landing-page-optimization/7-elements-of-a-winning-landing-page
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SquareUp Landing Page
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Description:
The SquareUp Landing Page explains their product in simple terms and shows it in use. The visual of the Square Card Reader in use helps differentiate their product from many of the purely digital competitors in their industry.
SquareUp.com provides a balance on their landing page between squeezing the user to accept an offer, and providing links to more detailed information about their product. They have a fairly complex product, that requires some reading and understanding from the user. Still, presenting the sing up form with the offer of a Free Card Reader helps potential customers understand that this is an option they can come back to after doing more research on the site.
The faded image of a marketplace and shopper in the background is a great choice of photo and style. It sets a good foundation to make the text above it readable and to help the product image above stand out.
SquareUp.com provides a balance on their landing page between squeezing the user to accept an offer, and providing links to more detailed information about their product. They have a fairly complex product, that requires some reading and understanding from the user. Still, presenting the sing up form with the offer of a Free Card Reader helps potential customers understand that this is an option they can come back to after doing more research on the site.
The faded image of a marketplace and shopper in the background is a great choice of photo and style. It sets a good foundation to make the text above it readable and to help the product image above stand out.
Link:
https://squareup.com
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WeatherWise Landing Page
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Description:
WeatherWiseApp.com has a landing page that features its mobile app in use on a smart phone. Putting the application front-and-center helps the visitor immediately understand the benefit of using their product. They then feature 2 prominent download buttons, one for iPhone and the other for Android.
For a darker color scheme WeatherWise manages to keep a good contrast balance. Their multiple colored logo and the purple gradient in the lower part of the page allow it to be dark and mysterious rather than bland.
For a darker color scheme WeatherWise manages to keep a good contrast balance. Their multiple colored logo and the purple gradient in the lower part of the page allow it to be dark and mysterious rather than bland.
Link:
http://weatherwiseapp.com
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GroupOn.com
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Description:
GroupOn.com has a minimalist, colorful landing page that quickly moves the user into step 1 of their registration process. It might be risky for a start-up to "squeeze" the user so quickly into choosing to make a commitment or leave, but it works for their business model. The popularity of their site and the potential for deals to be had, combined with their already established credibility allows them to use this simple strategy.
GroupOn does need to wonder about 20 different paths that users might take. Their landing pages say "either you register with us, OR you leave". Simple.
We also chose this example because while it is minimalist, it is far from bland. The use of green as the primary color contrasted with the oranges and yellow hues in the drink classes creates a positive, upbeat atmosphere.
GroupOn does need to wonder about 20 different paths that users might take. Their landing pages say "either you register with us, OR you leave". Simple.
We also chose this example because while it is minimalist, it is far from bland. The use of green as the primary color contrasted with the oranges and yellow hues in the drink classes creates a positive, upbeat atmosphere.
Link:
http://www.groupon.com
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