The difference between a Content Marketing Strategy and content marketing, is the STRATEGY part… let’s repeat that so you can wrap your head around it… no strategy, and you’re just “doing stuff”. And doing stuff means spending time, spending money. It takes strategy to get the results, and make it all worth it. If you landed here asking yourself “do I really need a plan” the answer is simple, only if you want to win.
About Joel Milne
Lead developer at GoldHat Group.